Privacy Notice

14 May 2019

This privacy notice tells you what you can expect us to do with your personal information when you make contact with us or use one of our services.

Controller’s contact details

The Full English Bus Ltd is the controller for the personal information we process, unless otherwise stated.

Our email address:

Our contact number:

+44 7494184011

Our postal address:

70 Banstock Road


United Kingdom


Please use the contact details above if you have any questions about this privacy notice or how we collect, use or disclose your personal information.

Personal information we collect

We collect your personal information when you book one of our tours, purchase merchandise, sign up to our marketing communications, interact with our website or social media pages and/or contact us with any queries.  The personal information we collect includes your name, postal address, telephone number, email address, payment information (e.g. credit/debit card and billing information), social media account information, travel arrangement information and any additional requirements, dietary requirements and certain technical and usage information (e.g. type of device and unique device identifier).  If you provide us with personal information about other people, you must obtain permission from such other people (including by telling them that you will give their personal data to us) before you submit their personal information. When contacting them, we may disclose your identity to them.

How we use your personal information

Providing and marketing services - we use the personal information we collect about you to provide you with our services (e.g. fulfil travel arrangements and deliver the services you have asked for).  Our reasons for using this personal information are to fulfil contractual obligations, comply with legal obligations, with your consent (where required), when it is in your vital interests and when it is in our legitimate interests to improve and develop new services.

To communicate with you - we use the personal information we collect about you to respond to any queries you have about our services, to provide you with information about our services (e.g. send you updates about your tour) and to send you marketing communications (e.g. keeping you informed of our services).  Our reasons for using this personal information are to fulfil contractual obligations, comply with legal obligations, with your consent (where required) and in our legitimate interests to communicate important information, improve and develop new services, be more efficient and compile statistics.

Use of technical and usage information - we use technical usage information to operate and improve our website and to compile statistics.  Our reason for using this technical information is that it is in our legitimate interests to improve our website for its users.

How we share and disclose your personal information

We share and disclose your personal information with service providers that may provide us with services (e.g. providers that manage our booking system or provide us with website hosting services).  

We may also share and disclose some of your personal information (e.g. your name and contact details) with accommodation and activity providers that may be separate data controllers.  You can access their privacy notices by contacting them directly.

For a list or further details about service providers we may share or disclose your personal information with, please contact us using the details above.

Where we share and disclose your personal information, we will do so safely and securely.

Cookies and other technical information

We and our third party service providers send cookies to your device or use similar technologies to understand and enhance your online experience with us.  Cookies are small text files placed in your browser when you visit a website. These cookies are recognised by the originating website on each visit thereafter.

We use required cookies to enable core website functionality, these are essential in order to enable you to move around our website.  

We also use functional cookies to allow us to analyse website usage, so we can measure and improve performance, these could be performance cookies or similar technologies which help us to analyse website traffic and understand users’ interactions, or functionality cookies or similar technologies to remember choices you make and provide enhanced features.  Please see your browser settings for your consent preferences.

Data retention

We only retain your personal information for as long as is necessary for the purposes described in this privacy notice.  This means that retention periods may vary according to the type of personal information and the reason we have collected that personal information.  For example, we may retain personal information related to your tour booking for accounting and tax purposes in accordance with relevant laws, or we may retain your contact details for marketing communications until you ask us to remove your personal information.

Your data protection rights

Under certain conditions you have the right to access your personal information, correct it, erase it or restrict its processing, and to obtain a copy of your personal information.  You have the right to object to the processing of your personal information on the basis of our legitimate interests. Please use the contact details above to exercise any of these rights.  We hope that we can resolve any queries or concerns that you have about the collection, use and disclosure of your personal information sufficiently, however, you also have the right to complain to the Information Commissioner’s Office.

Where we have asked for your consent to process your personal information, you have the right to withdraw this consent at any time.  If you would like to stop receiving marketing communications from us at any time, you can unsubscribe by emailing, please note we may still need to send you essential information relating to a service you have purchased (e.g. to keep you updated on a tour booking).

International transfer

We use a service provider that is based in Canada, where data protection regulations are not the same as within the European Union.  When we transfer your personal information, we always ensure that adequate safeguards are in place.

Updates to this privacy notice

From time to time, we may update this privacy notice.  We may notify you about updates by placing a notice on our website.  We encourage you to check back periodically and review our privacy notice to ensure that you always know our current privacy practices.